The power of conscious decision making

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“I believe this has the potential for change in our daily lives.” When Marina Bos-de Vos, researcher at the Faculty of Industrial Design Engineering at Delft University of Technology, talks about the results of her research, her eyes light up. “Creativity can have a tremendous impact on society. But creative professionals often lose themselves along the way. If they can start to make conscious decisions about their business, their position will only get stronger. And then all those creative solutions, user-friendly designs and sustainable buildings will have an even bigger positive impact.” This is precisely the reason why Marina wants to open up the conversation about choices in business models for creative projects.