1. Article › Scientific › Not peer-reviewed
  2. A visual tool for brand personality development

    Schoormans, JPL. & Fan, LV., 2009, In : uiGarden. p. 1-6 6 p.

    Research output: Contribution to journalArticleScientific

  3. Consumer response to aesthetic mass customization

    Mugge, R., Brunel, FF. & Schoormans, JPL., 2011, In : Journal of Creative Management. 4, 3, p. 3-34 32 p.

    Research output: Contribution to journalArticleScientific

  4. Determinants of new product selling performance: an emperical examination in the Netherlands

    Hultink, HJ., Atuahene-Gima, K. & Lebbink, I., 2000, In : European Journal of Innovation Management. 3, 1, p. 27-34 8 p.

    Research output: Contribution to journalArticleScientific

  5. From quality surveys to new touchpoints - a challenge for service design

    Secomandi, F., Hultink, HJ. & Snelders, HMJJ., 2009, In : Touchpoint, the Journal of Service Design. 1, 2, p. 43-45 3 p.

    Research output: Contribution to journalArticleScientific

  6. Horizontale productlijnen, een goed idee?

    Dresselhuys, C., Snelders, HMJJ. & Schoormans, JPL., 2003, In : Product. 11, 5, p. 2-6 5 p.

    Research output: Contribution to journalArticleScientific

  7. How actors can influence the legitimation of a new consumer product categories: A theoretical framework

    Bork, S., Schoormans, JPL., Silvester, S. & Joore, JP., 2015, In : Environmental Innovation and Societal Transitions. 16, September, p. 38-50 13 p.

    Research output: Contribution to journalArticleScientific

  8. Il nuovo l'appropriato come componenti nella valutazione dell'originalita del design

    Hekkert, PPM. & Snelders, HMJJ., 1999, In : Rassegna Di Psicologica. 16, 3, p. 97-109 13 p.

    Research output: Contribution to journalArticleScientific

  9. Launch decisions and new product success: an empirical comparison of consumer and industrial products

    Hultink, HJ., Hart, S. J., Robben, H. S. J. & Griffin, A. J., 2000, In : Journal of Product Innovation Management. 17, 1, p. 5-23 19 p.

    Research output: Contribution to journalArticleScientific

  10. Launching new product features: a multiple case examination

    Thoelke, J. M., Hultink, HJ. & Robben, H. S. J., 2001, In : Journal of Product Innovation Management. 18, p. 3-14 12 p.

    Research output: Contribution to journalArticleScientific

  11. New consumer product launch: strategies and performance (niet eerder opgenomen)

    Hultink, HJ., Hart, S. J., Robben, H. S. J. & Griffin, A. J., 1999, In : Journal of Strategic Marketing. 7, 3, p. 153-174 22 p.

    Research output: Contribution to journalArticleScientific

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