1. 2011
  2. Understanding a two-slided coin: antecedents and consequences of a decomposed product advantage

    Rijsdijk, SA., Langerak, F. & Hultink, HJ., 2011, In : Journal of Product Innovation Management. 28, 1, p. 33-47 15 p.

    Research output: Contribution to journalArticleScientificpeer-review

  3. 2010
  4. An empirical investigation into portfolio decision-making effectiveness

    Kester, L., Hultink, HJ. & Griffin, A., 2010, Proceedings of the 32nd Informs Marketing Science Conference. S.n. (ed.). Cologne: University of Cologne, p. 1-3 3 p.

    Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

  5. An empirical investigation into portfolio decision-making processes

    Kester, L., Hultink, HJ. & Griffin, A., 2010, Proceedings of the 17th International Product Development Management Conference. s.n. (ed.). Murcia: Universidad de Murcia, p. 1-25 25 p.

    Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

  6. An initial test of a portfolio decision-making effectiveness model

    Kester, L., Hultink, HJ. & Griffin, A., 2010, Proceedings of the ISBM Academic Conference 2010: Advances in B-to-B Marketing. S.l.: s.n., p. 1-3 3 p.

    Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientific

  7. Balancing development costs and sales to optimize the development time of product line additions

    Langerak, F., Griffin, A. & Hultink, HJ., 2010, In : Journal of Product Innovation Management. 27, 3, p. 336-348 13 p.

    Research output: Contribution to journalArticleScientificpeer-review

  8. Managing diffusion barriers when launching new products

    Talke, KSS. & Hultink, HJ., 2010, In : Journal of Product Innovation Management. 27, 4, p. 537-553 17 p.

    Research output: Contribution to journalArticleScientificpeer-review

  9. Processes for making strategic new product portfolio decisions

    Kester, L., Hultink, HJ., Griffin, A. & Lauche, K., 2010, Proceedings of the 2010 AOM Annual Meeting - Dare to Care: Passion & Compassion in Management Practice & Research. S.l. (ed.). Briarcliff Manor: Academy of Management, p. 1-40 40 p.

    Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

  10. Supplier websites: could they be inspiring to lighting designers?

    Kopecka, JA., Santema, SC. & Hultink, HJ., 2010, In : International Journal of Design. 4, 1, p. 71-82 12 p.

    Research output: Contribution to journalArticleScientificpeer-review

  11. The impact of preannouncements and rumors on consumer evaluations

    Wang, J., Saaksjarvi, MC. & Hultink, HJ., 2010, Proceedings of The 34th Annual Global Conference on Product Innovation Management. S.n. (ed.). S.l.: s.n., p. 1-3 3 p. (Advances in Consumer Research; vol. 38).

    Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientific

  12. The impact of the corporate mind-set on new product launch strategy and market performance

    Talke, KSS. & Hultink, HJ., 2010, In : Journal of Product Innovation Management. 27, 2, p. 220-237 18 p.

    Research output: Contribution to journalArticleScientificpeer-review

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