1. 2007
  2. When do two harts beat as one? The effect of expectations on consumer evaluations of new co-branding products

    Bouten, LM., Secomandi, F., Hultink, HJ. & Snelders, HMJJ., 2007, 14th International Product Development Management Conference. Fernandes, A., Teixeira, A. & Natal Jorge, R. (eds.). Porto: Universidade do Porto, p. 529-536 8 p.

    Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

  3. You know it takes two: the effect of expectation on consumer evaluations of new co-branded products

    Secomandi, F., Snelders, HMJJ., Hultink, HJ. & Bouten, LM., 2007, Flexible marketing in an unpredictable world Proceedings of the 36th EMAC Conference. S.n. (ed.). EMAC, p. 1-10 10 p.

    Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

  4. 2008
  5. An exploratory study of the practices and challenges of portfolio decision making genres

    Kester, L., Hultink, HJ., Lauche, K. & Badke-Schaub, PG., 2008, Proceedings of the 15th International Product Development Management Conference. Koller, H., Herstatt, C. & Teichert, T. (eds.). Brussels: EIASM, p. 1-18 18 p.

    Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

  6. An exploratory study of the practices and challenges of portfolio decision making genres

    Kester, L., Hultink, HJ. & Lauche, K., 2008, PDMA 32nd Annual International Conference. Griffin, A. (ed.). Mount Laurel: PDMA, p. 1-21 21 p.

    Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

  7. Antecedents and consequences of information technology usage in NPD: a comparison of Dutch and U.S. companies

    Barczak, G., Hultink, HJ. & Sultan, F., 2008, In : Journal of Product Innovation Management. 25, 6, p. 620-631 12 p.

    Research output: Contribution to journalArticleScientificpeer-review

  8. Assessing the actionability of SERVQUAL for health care services

    Secomandi, F., Snelders, HMJJ., Teunter, L. & Hultink, HJ., 2008, Proceedings of the 37th EMAC Conference - Marketing Landscapes: A Pause for Thought. Perks, KJ. & Shukla, P. (eds.). S.l.: EMAC, p. 1-8 8 p.

    Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

  9. Do it tools influence new product performance?

    Barczak, G., Hultink, HJ. & Sultan, F., 2008, Proceedings of the 15th International Product Development Management Conference. Koller, H., Herstatt, C. & Teichert, T. (eds.). Brussels: EIASM, p. 1-9 9 p.

    Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

  10. Exploring mediating and moderating influences on the links among cycle time, proficiency in entry timing, and new product profitability

    Langerak, F., Hultink, HJ. & Griffin, A., 2008, In : Journal of Product Innovation Management. 25, 4, p. 370-385 16 p.

    Research output: Contribution to journalArticleScientificpeer-review

  11. How today's consumers perceive tomorrow's smart products

    Rijsdijk, SA. & Hultink, HJ., 2008, In : Journal of Product Innovation Management. 26, 1, p. 24-42 19 p.

    Research output: Contribution to journalArticleScientificpeer-review

  12. Modeling consumer touchpoints for service design

    Secomandi, F., Snelders, D., Hultink, HJ. & Badke-Schaub, PG., 2008, Proceedings of the International Service Innovation Design Conference 2008. S.n. (ed.). Busan: Dongseo University Korea, p. 285-291 7 p.

    Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

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