1. Article › Professional
  2. Consumentenproducten krijgen steeds hoger IQ

    Rijsdijk, SA. & Hultink, HJ., 2002, In : Eye. 5, 11, p. 6-7 2 p.

    Research output: Contribution to journalArticleProfessional

  3. Does academic research in NP marketing reflect reality? Two academics compare literature with practitioner opinion

    Hultink, HJ. & Bouten, LM., 2004, In : Visions. 28, 2, p. 24-25 2 p.

    Research output: Contribution to journalArticleProfessional

  4. Chapter › Scientific › Not peer-reviewed
  5. Open Innovation, IT Orientation, and External Collaboration: Implications for the Use of New Media and Social Networking IT in New Product Development

    Reid, M., Marion, T. J., Hultink, E-J. & Barczak, G., 2018, World Scientific Reference On Innovation: Open Innovation, Ecosystems and Entrepreneurship: Issues and Perspectives. Nambisan, S. (ed.). Singapore: World Scientific Publishing, Vol. 3. p. 37-76 40 p.

    Research output: Chapter in Book/Conference proceedings/Edited volumeChapterScientific

  6. The importance of an effective launch strategy

    Hultink, HJ. & Talke, KSS., 2010, Wiley international encyclopedia of marketing. Sheth, JN. & Malhotra, NK. (eds.). London: Blackwell, p. 1-6 1744 p.

    Research output: Chapter in Book/Conference proceedings/Edited volumeChapterScientific

  7. Chapter › Scientific › Peer-reviewed
  8. De rol van de verkoper

    Atuahene-Gima, K. & Hultink, HJ., 2004, Productontwikkeling en marketing. Hultink, EJ. & Schoormans, J. (eds.). Amsterdam: Pearson Education Benelux, p. 158-170 276 p.

    Research output: Chapter in Book/Conference proceedings/Edited volumeChapterScientificpeer-review

  9. Introductiestrategie

    Hart, S. & Hultink, HJ., 2004, Productontwikkeling en marketing. Hultink, EJ. & Schoormans, J. (eds.). Amsterdam: Pearson Education Benelux, p. 172-184 276 p.

    Research output: Chapter in Book/Conference proceedings/Edited volumeChapterScientificpeer-review

  10. Marketing en productontwikkeling

    Hultink, HJ. & Schoormans, JPL., 2004, Productontwikkeling en marketing. Hultink, EJ. & Schoormans, J. (eds.). Amsterdam: Pearson Education Benelux, p. 14-29 276 p.

    Research output: Chapter in Book/Conference proceedings/Edited volumeChapterScientificpeer-review

  11. The impact of fit measures on the evaluation of a new product: an application to co-branding and brand extension

    Bouten, LM., Hultink, HJ., de Bont, CJPM. & van Leeuwen, N. P. G., 2007, Brand alliances - New models of networking. Gopalakrishnan, PS. (ed.). Hyderabad: The Icfai University Press, p. 87-100 14 p.

    Research output: Chapter in Book/Conference proceedings/Edited volumeChapterScientificpeer-review

  12. Conference contribution › Scientific › Not peer-reviewed
  13. A market information model for the development of new intelligent products

    Veldhuizen, H. G., Hultink, HJ. & Griffin, A. J., 2001, 8th international product development management conference, June 11-12. p. 933-947 15 p.

    Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientific

  14. Ambidexterity in dyadic NPD relationships

    Tabeau, KE., Gemser, G., Wijnberg, NM. & Hultink, HJ., 2012, Proceedings of the 19th international product development management conference - Transformative research in product and service innovation. s.n. (ed.). s.l.: s.n., p. 1-15 15 p.

    Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientific

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