1. 2010
  2. The importance of an effective launch strategy

    Hultink, HJ. & Talke, KSS., 2010, Wiley international encyclopedia of marketing. Sheth, JN. & Malhotra, NK. (eds.). London: Blackwell, p. 1-6 1744 p.

    Research output: Chapter in Book/Conference proceedings/Edited volumeChapterScientific

  3. Unchaining the value of supply chain information

    Kopecka, JA., Santema, SC. & Hultink, HJ., 2010, Proceedings of the 19th Annual IPSERA Conference. Hallikas, J., Kähkönen, A-K., Lintukangas, K. & Virolainen, V. (eds.). Lappeenranta: IPSERA, p. 1-11 11 p.

    Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

  4. 2009
  5. An integrated model of portfolio decision-making processes

    Kester, L., Griffin, A., Hultink, HJ. & Lauche, K., 2009, Proceedings of the 33rd PDMA Annual International Conference. S.n. (ed.). Mont Laurel: PDMA, p. 115-120 6 p.

    Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientific

  6. Building an integrated model of portfolio decision-making process: a multiple case study

    Kester, L., Griffin, A., Hultink, HJ. & Lauche, K., 2009, Proceedings of the 16th International Product Development Management Conference "Managing Dualities in the Innovation Journey". de Weerd-Nederlof, P. & Groen, A. (eds.). Brussel: EIASM, p. 1-24 24 p.

    Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientific

  7. Cannibalize and combine? Antecedents and outcomes of two key organizational innovation attitudes

    Harmancioglu, N., Saaksjarvi, MC. & Hultink, HJ., 2009, Proceedings of the 33rd PDMA Annual International Conference. S.n. (ed.). Mont Laurel: PDMA, p. 150-163 14 p.

    Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientific

  8. From quality surveys to new touchpoints - a challenge for service design

    Secomandi, F., Hultink, HJ. & Snelders, HMJJ., 2009, In : Touchpoint, the Journal of Service Design. 1, 2, p. 43-45 3 p.

    Research output: Contribution to journalArticleScientific

  9. Portfolio decision-making genres: a case study

    Kester, L., Hultink, HJ. & Lauche, K., 2009, In : Journal of Engineering and Technology Management. 26, 4, p. 327-341 15 p.

    Research output: Contribution to journalArticleScientificpeer-review

  10. Towards a general model of portfolio decision-making effectiveness

    Kester, L., Griffin, A., Hultink, HJ. & Lauche, K., 2009, Academy of Management 2009 Annual Meeting Proceedings - Green Management Matters. S.n. (ed.). Chicago: Academy of Management, p. 1-36 36 p.

    Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientific

  11. What you see is what you get?: The influence of visual and textual information on perceived dominance in co-branded products

    Bouten, LM. & Hultink, HJ., 2009, EMAC 38th conference marketing and the core disciplines- conference proceedings. Helfer, JP. & Nicolas, JL. (eds.). Nantes: Audencia, p. 1-8 8 p.

    Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientific

  12. 2008
  13. An exploratory study of the practices and challenges of portfolio decision making genres

    Kester, L., Hultink, HJ., Lauche, K. & Badke-Schaub, PG., 2008, Proceedings of the 15th International Product Development Management Conference. Koller, H., Herstatt, C. & Teichert, T. (eds.). Brussels: EIASM, p. 1-18 18 p.

    Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

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