1. 2007
  2. Antecedents and consequences of information technology usage in NPD: a comparison of Dutch and U.S. companies

    Hultink, HJ., Barczak, G. & Sultan, F., 2007, 14th International Product Development Management Conference. Fernandes, A., Teixeira, A. & Natal Jorge, R. (eds.). Porto: Universidade do Porto, p. 61-72 12 p.

    Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

  3. Comparing the effectiveness of visual and verbal analogies in advertising new products

    Hultink, HJ. & Morel, KPN., 2007, Flexible marketing in an unpredictable world Proceedings of the 36th EMAC Conference. S.n. (ed.). EMAC, p. 1-8 8 p.

    Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

  4. Complex decision making in portfolio management: an exploratory study

    Kester, L., Hultink, HJ., Badke-Schaub, PG. & Lauche, K., 2007, Proceedings of the 8th International Conference on Naturalistic Decision Making, NDM 8. Mosier, K. & Fischer, U. (eds.). San Francisco: San Francisco State University, p. 1-7 7 p.

    Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

  5. Determinants of IT usage and new product performance

    Barckzak, G., Sultan, F. & Hultink, HJ., 2007, In : Journal of Product Innovation Management. 24, 6, p. 600-613 14 p.

    Research output: Contribution to journalArticleScientificpeer-review

  6. How the corporate mindset can facilitate succesful launch strategy

    Talke, K. & Hultink, HJ., 2007, 14th International Product Development Management Conference. Fernandes, A., Teixeira, A. & Natal Jorge, R. (eds.). Porto: Universidade do Porto, p. 1475-1486 12 p.

    Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

  7. Investigating the corporate mindset as antecedent of new product launch strategy and market performance

    Talke, K., Hultink, HJ. & Salomo, S., 2007, Flexible marketing in an unpredictable world Proceedings of the 36th EMAC Conference. S.n. (ed.). EMAC, p. 1-13 13 p.

    Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

  8. Product intelligence: its conceptualization, measurement and impact on consumer satisfaction

    Rijsdijk, SA., Hultink, HJ. & Diamantopoulos, A., 2007, In : Academy of Marketing Science. Journal. 35, 3, p. 340-356 17 p.

    Research output: Contribution to journalArticleScientificpeer-review

  9. Products benefits versus product superiority: antecedents to and consequences of a focused new product advantage

    Rijsdijk, SA., Hultink, HJ. & Langerak, F., 2007, Flexible marketing in an unpredictable world Proceedings of the 36th EMAC Conference. S.n. (ed.). EMAC, p. 1-8 8 p.

    Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

  10. The impact of fit measures on the evaluation of a new product: an application to co-branding and brand extension

    Bouten, LM., Hultink, HJ., de Bont, CJPM. & van Leeuwen, N. P. G., 2007, Brand alliances - New models of networking. Gopalakrishnan, PS. (ed.). Hyderabad: The Icfai University Press, p. 87-100 14 p.

    Research output: Chapter in Book/Conference proceedings/Edited volumeChapterScientificpeer-review

  11. The mediating role of new product development in the link between market orientation and organizational performance

    Langerak, F., Hultink, HJ. & Robben, HSJ., 2007, In : Journal of Strategic Marketing. 15, 4, p. 281-305 25 p.

    Research output: Contribution to journalArticleScientificpeer-review

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