1. 2007
  2. When do two harts beat as one? The effect of expectations on consumer evaluations of new co-branding products

    Bouten, LM., Secomandi, F., Hultink, HJ. & Snelders, HMJJ., 2007, 14th International Product Development Management Conference. Fernandes, A., Teixeira, A. & Natal Jorge, R. (eds.). Porto: Universidade do Porto, p. 529-536 8 p.

    Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

  3. You know it takes two: the effect of expectation on consumer evaluations of new co-branded products

    Secomandi, F., Snelders, HMJJ., Hultink, HJ. & Bouten, LM., 2007, Flexible marketing in an unpredictable world Proceedings of the 36th EMAC Conference. S.n. (ed.). EMAC, p. 1-10 10 p.

    Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

  4. 2006
  5. A chip off two old blocks: The influence of fit on the evaluation of a co-brand product

    Bouten, LM., Hultink, HJ. & Snelders, HMJJ., 2006, Conference proceedings Sustainable Marketing Leadership A synthesis of polymorphous axioms, strategies and tactics 35th EMAC Conference 2006. Avlonitis, GJ., Papavassiliou, N. & Papastathopoulou, P. (eds.). Athens: EMAC, p. 1-6 6 p.

    Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

  6. Emphasizing customer advantage or competitor advantage: how different environments produce and require different new products

    Rijsdijk, SA., Langerak, F. & Hultink, HJ., 2006, PDMA: Creating and Appropriatign Value in Innovation Management. Atuahene-Gima, K. (ed.). Mount Laurel: PDMA, p. 71-83 13 p.

    Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

  7. Factors impacting it usage and new product effectiveness

    Barczak, G., Sultan, F. & Hultink, HJ., 2006, Proceedings of the13th International Product Development Management Conference. Verganti, R. & Buganza, T. (eds.). Milano: Politecnico di Milano, p. 97-110 14 p.

    Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

  8. Information technology usage in NPD and new product performance: The role of contextual tactors

    Barczak, G., Sultan, F. & Hultink, HJ., 2006, Creating and appropriating value in innovation management. Atuahene-Gima, K. (ed.). Shanghai: CEIBS, p. 84-85 2 p.

    Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

  9. Modeling market information processing in new product development: An empirical analysis

    Veldhuizen, H. G., Hultink, HJ. & Griffin, A., 2006, In : Journal of Engineering and Technology Management. 23, 4, p. 353-373 21 p.

    Research output: Contribution to journalArticleScientificpeer-review

  10. The impact of product innovativeness on the link between development speed and new product profitability

    Langerak, F. & Hultink, HJ., 2006, In : Journal of Product Innovation Management. 23, 3, p. 203-214 12 p.

    Research output: Contribution to journalArticleScientificpeer-review

  11. The relationships between resource configurations and launch strategies in Taiwan's ic design industry: an exploratory study

    Hsieh, MH., Tsai, KH. & Hultink, HJ., 2006, In : Journal of Product Innovation Management. 23, 3, p. 259-273 15 p.

    Research output: Contribution to journalArticleScientificpeer-review

  12. The role of firm innovativeness and internal barriers of innovation in the new product/new markets strategies followed by smes

    Molina-Castillo, FJ., Munuera-Aleman, JL. & Hultink, HJ., 2006, Proceedings of the13th International Product Development Management Conference. Verganti, R. & Buganza, T. (eds.). Milano: Politecnico di Milano, p. 965-978 14 p.

    Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

  13. Using analogies in marketing communications to manage consumer learning of really new products

    Ait El Houssi, A., Morel, KPN. & Hultink, HJ., 2006, Advancing theory, maintaining relevance. Patti, C. & Drennan, J. (eds.). Brisbane: ueensland University of Technology, p. 1-7 7 p.

    Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

  14. 2005
  15. Effectively communicating new product benefits to consumers: The use of analogy versus literal similarity

    Ait El Houssi, A., Morel, KPN. & Hultink, HJ., 2005, In : Advances in Consumer Research. 32, p. 554-559 6 p.

    Research output: Contribution to journalArticleScientificpeer-review

  16. The disruptive impact of attribute information on the effectiveness of analogies in print advertising as a means to enhance consumer learning of new product benefits

    Ait El Houssi, A., Morel, KPN. & Hultink, HJ., 2005, Proceedings of the 34th EMAC Conference - Rejuvenating marketing: contamination, innovation, integration. s.n. (ed.). Milan: Universita Commerciale Luigi Bocconi, p. 1-9 9 p.

    Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

  17. The impact of fit measures on the evaluation of a new product: an application to co-branding and brand extension

    Bouten, LM., Hultink, HJ., Bont, C. & van Leeuwen, N. P. G., 2005, Proceedings of the 12th International Product Development Management Conference. s.n. (ed.). Brussels: EIASM, p. 667-674 8 p.

    Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

  18. The impact of new product development acceleration approaches on speed and profitability: lessons for pioneers and fast followers

    Langerak, F. & Hultink, HJ., 2005, In : IEEE Transactions on Engineering Management. 52, 1, p. 30-42 13 p.

    Research output: Contribution to journalArticleScientificpeer-review

  19. 2004
  20. Analogical learning of new product benefits: Between-domain analogies versus within-domain analogies

    Ait El Houssi, A., Morel, KPN. & Hultink, HJ., 2004, Proceedings of the 33rd EMAC Conference. p. -

    Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

  21. De rol van de verkoper

    Atuahene-Gima, K. & Hultink, HJ., 2004, Productontwikkeling en marketing. Hultink, EJ. & Schoormans, J. (eds.). Amsterdam: Pearson Education Benelux, p. 158-170 276 p.

    Research output: Chapter in Book/Conference proceedings/Edited volumeChapterScientificpeer-review

  22. Does academic research in NP marketing reflect reality? Two academics compare literature with practitioner opinion

    Hultink, HJ. & Bouten, LM., 2004, In : Visions. 28, 2, p. 24-25 2 p.

    Research output: Contribution to journalArticleProfessional

  23. Exploring antecedents and consequences of market information processing for more innovative products

    Hultink, HJ., Veldhuizen, H. G. & Griffin, A., 2004, 11th international product development management conference. s.n. (ed.). s.n., p. 1267-1280 14 p.

    Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientific

  24. How product smartness dimensions and their interactions are perceived in terms of innovation attributes

    Rijsdijk, SA. & Hultink, HJ., 2004, 11th international product development management conference. s.n. (ed.). s.n., p. 1019-1033 15 p.

    Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientific

  25. Introductiestrategie

    Hart, S. & Hultink, HJ., 2004, Productontwikkeling en marketing. Hultink, EJ. & Schoormans, J. (eds.). Amsterdam: Pearson Education Benelux, p. 172-184 276 p.

    Research output: Chapter in Book/Conference proceedings/Edited volumeChapterScientificpeer-review

  26. Marketing en productontwikkeling

    Hultink, HJ. & Schoormans, JPL., 2004, Productontwikkeling en marketing. Hultink, EJ. & Schoormans, J. (eds.). Amsterdam: Pearson Education Benelux, p. 14-29 276 p.

    Research output: Chapter in Book/Conference proceedings/Edited volumeChapterScientificpeer-review

  27. Navigating the new product development process

    Tzokas, N., Hultink, HJ. & Hart, S., 2004, In : Industrial Marketing Management. 33, p. 619-626 8 p.

    Research output: Contribution to journalArticleScientificpeer-review

  28. The impact of market orientation, product advantage, and launch proficiency on new product performance and organizational performance

    Langerak, F., Hultink, HJ. & Robben, HSJ., 2004, In : Journal of Product Innovation Management. 21, 2, p. 79-94 16 p.

    Research output: Contribution to journalArticleScientificpeer-review

  29. The role of predevelopment activities in the relationship between market orientation and performance

    Langerak, F., Hultink, HJ. & Robben, HSJ., 2004, In : R& D Management. 34, 3, p. 295-309 15 p.

    Research output: Contribution to journalArticleScientificpeer-review

  30. 2003
  31. "Honey, have you seen our hamster?": consumer evaluations of autonomous domestic products

    Rijsdijk, SA. & Hultink, HJ., 2003, In : Journal of Product Innovation Management. 20, p. 204-216 13 p.

    Research output: Contribution to journalArticleScientificpeer-review

  32. Defining and measuring new product advantage with formative indicators

    Rijsdijk, SA. & Hultink, HJ., 2003, 10th international product development management conference. s.n. (ed.). s.l.: s.n., p. 889-898 10 p.

    Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

  33. Industrial companies' evaluation criteria in new product development gates

    Hart, S., Hultink, HJ., Tzokas, N. & Commandeur, HR., 2003, In : Journal of Product Innovation Management. 20, p. 22-36 15 p.

    Research output: Contribution to journalArticleScientificpeer-review

  34. International packaging decisions and the new peoduct development process

    Garrett, T., Hultink, HJ. & Otten, M., 2003, 10th international product development management conference. s.n. (ed.). s.l.: s.n., p. 313-327 15 p.

    Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientific

  35. Market information processing for high-tech products: an empirical investigation

    Veldhuizen, H. G., Hultink, HJ. & Griffin, A., 2003, 10th international product development management conference. s.n. (ed.). s.l.: s.n., p. 1119-1133 15 p.

    Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientific

  36. Market information processing for more innovative products: does market information use matter?

    Veldhuizen, H. G., Hultink, HJ. & Griffin, A., 2003, The business of product development: people, process & technology across the life cycle. Barczak, G. (ed.). s.l.: s.n., p. 11-33 23 p.

    Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

  37. The effectiveness of true analogies for consumer learning of really new products

    Ait El Houssi, A., Morel, KPN. & Hultink, HJ., 2003, Marketing: responsible and relevant?. s.n. (ed.). s.l.: s.n., p. 1-7 7 p.

    Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientific

  38. 2002
  39. Consumentenproducten krijgen steeds hoger IQ

    Rijsdijk, SA. & Hultink, HJ., 2002, In : Eye. 5, 11, p. 6-7 2 p.

    Research output: Contribution to journalArticleProfessional

  40. Launch decisions and competitive reactions: an exploratory market signaling study

    Hultink, HJ. & Langerak, F., 2002, In : Journal of Product Innovation Management. 19, p. 199-212 14 p.

    Research output: Contribution to journalArticleScientificpeer-review

  41. Product smartness: scale development and validation

    Rijsdijk, SA. & Hultink, HJ., 2002, Marketing in a changing world: scope opportunities and challenges. Farhangmehr, M. (ed.). Braga: University of Minho, p. 1-6 6 p.

    Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

  42. Smart, smarter, smartest: the development of a measure for an emerging product characteristic

    Rijsdijk, SA. & Hultink, HJ., 2002, 9th international product development management conference. p. 743-757 15 p.

    Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientific

  43. The impact of new product launch strategies on competitive reaction in industrial markets

    Debruyne, M., Moenaert, R., Griffin, A., Hart, S., Hultink, HJ. & Robben, H., 2002, In : Journal of Product Innovation Management. 19, 2, p. 159-170 12 p.

    Research output: Contribution to journalArticleScientificpeer-review

  44. The impact of product smartness on consumer satisfaction through product advantage, complexity, and compatibility

    Rijsdijk, SA. & Hultink, HJ., 2002, Tomorrow's product today - from imagination to implementation, PDMA Research conference proceedings 2002. Kahn, KB. (ed.). Product Development and Management Association, p. 177-196 20 p.

    Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

  45. 2001
  46. A market information model for the development of new intelligent products

    Veldhuizen, H. G., Hultink, HJ. & Griffin, A. J., 2001, 8th international product development management conference, June 11-12. p. 933-947 15 p.

    Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientific

  47. Consumer responses to smart domestic products

    Rijsdijk, SA. & Hultink, HJ., 2001, 8th international product development management conference, June 11-12. p. 753-766 14 p.

    Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientific

  48. Honey, have you seen our hamster? : consumer responses to smart domestic products

    Rijsdijk, SA. & Hultink, HJ., 2001, Proceedings from the 30th EMAC conference, May 8-11 (CD-ROM). Breivik, E., Falkenberg, A. W. & Gronhaug, K. (eds.). Stockholm: European Marketing Academy, p. 1-6 6 p.

    Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientific

  49. Launching new product features: a multiple case examination

    Thoelke, J. M., Hultink, HJ. & Robben, H. S. J., 2001, In : Journal of Product Innovation Management. 18, p. 3-14 12 p.

    Research output: Contribution to journalArticleScientific

  50. The proficiency in new product commercialization activities of market-oriented firms

    Langerak, F. & Hultink, HJ., 2001, Proceedings from the 30th EMAC conference. Breivik, E., Falkenberg, A. W. & Gronhaug, K. (eds.). Stockholm: European Marketing Academy, p. 1-5 5 p.

    Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientific

  51. 2000
  52. Determinants of new product selling performance: an emperical examination in the Netherlands

    Hultink, HJ., Atuahene-Gima, K. & Lebbink, I., 2000, In : European Journal of Innovation Management. 3, 1, p. 27-34 8 p.

    Research output: Contribution to journalArticleScientific

  53. Launch decisions and competitive reactions: an empirical market signaling study

    Hultink, HJ. & Langerak, F., 2000, Proceedings 29th EMAC conference. Wierenga, B., Smidts, A. & Antonides, G. (eds.). p. 1-7 7 p.

    Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientific

  54. Launch decisions and competitive reactions: an empirical market signaling study

    Hultink, HJ. & Langerak, F., 2000, 7th International Product Development Conference. p. 215-229 15 p.

    Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientific

  55. Launch decisions and new product success: an empirical comparison of consumer and industrial products

    Hultink, HJ., Hart, S. J., Robben, H. S. J. & Griffin, A. J., 2000, In : Journal of Product Innovation Management. 17, 1, p. 5-23 19 p.

    Research output: Contribution to journalArticleScientific

  56. Preliminary findings on the relationship between market orientation, NPD-activities and NDP-performance

    Langerak, F., Hultink, HJ. & Robben, H. S. J., 2000, Proceedings 29th EMAC conference. Wierenga, B., Smidts, A. & Antonides, G. (eds.). p. 1-5 5 p.

    Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientific

  57. The effect of sales force adoption on new product selling performance

    Hultink, HJ. & Atuahene-Gima, K., 2000, In : Journal of Product Innovation Management. 17, 6, p. 435-450 16 p.

    Research output: Contribution to journalArticleScientific

  58. The mediating role of NPD proficiency and NPD performance in the relationships between market orientation and organizational performance

    Langerak, F., Hultink, HJ. & Robben, H. S. J., 2000, Driving business growth through innovation, PDMA research conference proceedings, October. Montoya-Weiss, M. M. (ed.). p. 223-246 24 p.

    Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientific

  59. The use of market knowledge and its impact on product advantage and success for new intelligent products

    Veldhuizen, H. G. & Hultink, HJ., 2000, Proceedings of the 10th European doctoral summer school in technology management, August 21 - September 1. p. 1-16 16 p.

    Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientific

  60. 1999
  61. New consumer product launch: strategies and performance (niet eerder opgenomen)

    Hultink, HJ., Hart, S. J., Robben, H. S. J. & Griffin, A. J., 1999, In : Journal of Strategic Marketing. 7, 3, p. 153-174 22 p.

    Research output: Contribution to journalArticleScientific

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