1. 2007
  2. When do two harts beat as one? The effect of expectations on consumer evaluations of new co-branding products

    Bouten, LM., Secomandi, F., Hultink, HJ. & Snelders, HMJJ., 2007, 14th International Product Development Management Conference. Fernandes, A., Teixeira, A. & Natal Jorge, R. (eds.). Porto: Universidade do Porto, p. 529-536 8 p.

    Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

  3. You know it takes two: the effect of expectation on consumer evaluations of new co-branded products

    Secomandi, F., Snelders, HMJJ., Hultink, HJ. & Bouten, LM., 2007, Flexible marketing in an unpredictable world Proceedings of the 36th EMAC Conference. S.n. (ed.). EMAC, p. 1-10 10 p.

    Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

  4. 2006
  5. A chip off two old blocks: The influence of fit on the evaluation of a co-brand product

    Bouten, LM., Hultink, HJ. & Snelders, HMJJ., 2006, Conference proceedings Sustainable Marketing Leadership A synthesis of polymorphous axioms, strategies and tactics 35th EMAC Conference 2006. Avlonitis, GJ., Papavassiliou, N. & Papastathopoulou, P. (eds.). Athens: EMAC, p. 1-6 6 p.

    Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

  6. Emphasizing customer advantage or competitor advantage: how different environments produce and require different new products

    Rijsdijk, SA., Langerak, F. & Hultink, HJ., 2006, PDMA: Creating and Appropriatign Value in Innovation Management. Atuahene-Gima, K. (ed.). Mount Laurel: PDMA, p. 71-83 13 p.

    Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

  7. Factors impacting it usage and new product effectiveness

    Barczak, G., Sultan, F. & Hultink, HJ., 2006, Proceedings of the13th International Product Development Management Conference. Verganti, R. & Buganza, T. (eds.). Milano: Politecnico di Milano, p. 97-110 14 p.

    Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

  8. Information technology usage in NPD and new product performance: The role of contextual tactors

    Barczak, G., Sultan, F. & Hultink, HJ., 2006, Creating and appropriating value in innovation management. Atuahene-Gima, K. (ed.). Shanghai: CEIBS, p. 84-85 2 p.

    Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

  9. Modeling market information processing in new product development: An empirical analysis

    Veldhuizen, H. G., Hultink, HJ. & Griffin, A., 2006, In : Journal of Engineering and Technology Management. 23, 4, p. 353-373 21 p.

    Research output: Contribution to journalArticleScientificpeer-review

  10. The impact of product innovativeness on the link between development speed and new product profitability

    Langerak, F. & Hultink, HJ., 2006, In : Journal of Product Innovation Management. 23, 3, p. 203-214 12 p.

    Research output: Contribution to journalArticleScientificpeer-review

  11. The relationships between resource configurations and launch strategies in Taiwan's ic design industry: an exploratory study

    Hsieh, MH., Tsai, KH. & Hultink, HJ., 2006, In : Journal of Product Innovation Management. 23, 3, p. 259-273 15 p.

    Research output: Contribution to journalArticleScientificpeer-review

  12. The role of firm innovativeness and internal barriers of innovation in the new product/new markets strategies followed by smes

    Molina-Castillo, FJ., Munuera-Aleman, JL. & Hultink, HJ., 2006, Proceedings of the13th International Product Development Management Conference. Verganti, R. & Buganza, T. (eds.). Milano: Politecnico di Milano, p. 965-978 14 p.

    Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

  13. Using analogies in marketing communications to manage consumer learning of really new products

    Ait El Houssi, A., Morel, KPN. & Hultink, HJ., 2006, Advancing theory, maintaining relevance. Patti, C. & Drennan, J. (eds.). Brisbane: ueensland University of Technology, p. 1-7 7 p.

    Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

  14. 2005
  15. Effectively communicating new product benefits to consumers: The use of analogy versus literal similarity

    Ait El Houssi, A., Morel, KPN. & Hultink, HJ., 2005, In : Advances in Consumer Research. 32, p. 554-559 6 p.

    Research output: Contribution to journalArticleScientificpeer-review

  16. The disruptive impact of attribute information on the effectiveness of analogies in print advertising as a means to enhance consumer learning of new product benefits

    Ait El Houssi, A., Morel, KPN. & Hultink, HJ., 2005, Proceedings of the 34th EMAC Conference - Rejuvenating marketing: contamination, innovation, integration. s.n. (ed.). Milan: Universita Commerciale Luigi Bocconi, p. 1-9 9 p.

    Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

  17. The impact of fit measures on the evaluation of a new product: an application to co-branding and brand extension

    Bouten, LM., Hultink, HJ., Bont, C. & van Leeuwen, N. P. G., 2005, Proceedings of the 12th International Product Development Management Conference. s.n. (ed.). Brussels: EIASM, p. 667-674 8 p.

    Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

  18. The impact of new product development acceleration approaches on speed and profitability: lessons for pioneers and fast followers

    Langerak, F. & Hultink, HJ., 2005, In : IEEE Transactions on Engineering Management. 52, 1, p. 30-42 13 p.

    Research output: Contribution to journalArticleScientificpeer-review

  19. 2004
  20. Analogical learning of new product benefits: Between-domain analogies versus within-domain analogies

    Ait El Houssi, A., Morel, KPN. & Hultink, HJ., 2004, Proceedings of the 33rd EMAC Conference. p. -

    Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

  21. De rol van de verkoper

    Atuahene-Gima, K. & Hultink, HJ., 2004, Productontwikkeling en marketing. Hultink, EJ. & Schoormans, J. (eds.). Amsterdam: Pearson Education Benelux, p. 158-170 276 p.

    Research output: Chapter in Book/Conference proceedings/Edited volumeChapterScientificpeer-review

  22. Does academic research in NP marketing reflect reality? Two academics compare literature with practitioner opinion

    Hultink, HJ. & Bouten, LM., 2004, In : Visions. 28, 2, p. 24-25 2 p.

    Research output: Contribution to journalArticleProfessional

  23. Exploring antecedents and consequences of market information processing for more innovative products

    Hultink, HJ., Veldhuizen, H. G. & Griffin, A., 2004, 11th international product development management conference. s.n. (ed.). s.n., p. 1267-1280 14 p.

    Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientific

  24. How product smartness dimensions and their interactions are perceived in terms of innovation attributes

    Rijsdijk, SA. & Hultink, HJ., 2004, 11th international product development management conference. s.n. (ed.). s.n., p. 1019-1033 15 p.

    Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientific

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