Research output

  1. Electrifying car brands: taking brands into consideration in the idea generation phase

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

  2. Idea²market: Implementing an ideation guide for product design education and innovation

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

  3. Electrifying car brands: incorperating brand personality and brand experience in product design

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

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ID: 216099