1. 2018
  2. The influence of experiential augmentation on product evaluation

    Creusen, M., Gemser, G. & Candi, M., 2018, In : European Journal of Marketing. 52, 5/6, p. 925-945 21 p.

    Research output: Contribution to journalArticleScientificpeer-review

  3. 2017
  4. Lighting up your product! The influence of retail lighting on product perception

    Creusen, M., Pont, S. & Schoormans, J., 2017, p. 1. 1 p.

    Research output: Contribution to conferencePosterScientific

  5. 2016
  6. Perspective: A review of marketing research on product design with directions for furture research

    Luchs, MG., Scott Swan, K. & Creusen, M., 2016, In : Journal of Product Innovation Management. 33, 3, p. 320-341 22 p.

    Research output: Contribution to journalArticleScientificpeer-review

  7. 2015
  8. Consumer response to product form

    Creusen, MEH., 2015, Design thinking: New product development essentials from the PDMA. Luchs, MG., Swan, KC. & Griffin, A. (eds.). Hoboken: John Wiley & Sons, p. 303-317 456 p.

    Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

  9. 2014
  10. A review of marketing research on product design and directions for future research

    Luchs, M., Scott Swan, K. & Creusen, MEH., 2014, 21st International product development management conference " Innovation through engineering, business and design ",. s.n. (ed.). s.l.: s.n., p. 1-17 17 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientific

  11. 2013
  12. Choice of consumer research methods in the front end of a new product development

    Creusen, MEH., Hultink, HJ. & Eling, K., 2013, In : International Journal of Market Research. 55, 1, p. 81-104 24 p.

    Research output: Contribution to journalArticleScientificpeer-review

  13. 2012
  14. New product success through experiential augmentation

    Candi, M., Creusen, MEH. & Gemser, G., 2012, Proceedings of the 19th international product development management conference - Transformative research in product and service innovation. s.n. (ed.). s.l.: s.n., p. 1-11 11 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientific

  15. 2011
  16. Research opportunities related to consumer response to product design

    Creusen, MEH., 2011, In : Journal of Product Innovation Management. 28, 3, p. 405-408 4 p.

    Research output: Contribution to journalArticleScientificpeer-review

  17. Service innovativeness: composition and contribution to business performance

    Candi, M. & Creusen, MEH., 2011, Proceedings of the 35th Annual Global Conference on Product Innovation Management PDMA 2011. s.n. (ed.). Chicago: PDMA, p. 1-14 14 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

  18. The choice of consumer research methods in the fuzzy front end of new product development by B-to-C companies

    Creusen, MEH., Hultink, HJ. & Eling, K., 2011, Proceedings of the 18th International Product Development Management Conference - Innovate through design. s.n. (ed.). Delft: Delft University of Technology, p. 1-18 18 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

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