1. 2019
  2. Consumption of Bottled Water at the Bottom of the Pyramid: Who Purchases First?

    Howell, R., Mani Sinha, K., Wagner, N., Doorn, N. & van Beers, C., 2019, In : Journal of Macromarketing.

    Research output: Contribution to journalArticleScientificpeer-review

  3. 2017
  4. Value capture and value creation: The role of information technology in business models for frugal innovations in Africa

    Howell, R., van Beers, C. & Doorn, N., Nov 2017, In : Technological Forecasting and Social Change. p. 1-13

    Research output: Contribution to journalArticleScientificpeer-review

ID: 123056