3 x 2 Approaches to Design Management

    Research output: Contribution to journalConference articleScientificpeer-review

    Abstract

    Following the arguably successful introduction of building, project and real estate management to traditional architectural areas, design management is emerging as the new hot issue. One of the main arguments for it is the alleged low performance of the architect in the face of the technical complexity and operational intricacy that characterizes current design problems. In this respect, management is seen as the missing link in the architect’s methodical and operational framework. The paper suggests that this link derives more from the constraints of the domain and its subject matter rather than a management perspective. Design management refers to two main dimensions of architectural design, these of design method and of design subject. With respect to the first dimension we distinguish between three main categories: proscriptive, prescriptive and descriptive approaches. In the second dimension the distinction is between the coordination of the design process and that of the design product. The 3x2 matrix defined by these two dimensions stresses the significance of descriptive approaches for the informatization of the representation and communication of the design product. In this framework design information management emerges as an applied area of (computational) design theory that facilitates the amphidrome development of a design, i.e. not only from brief to post-occupancy but also from detail, case and precedent to design idea and solution, as well as the identification and management of critical moments, i.e. moments characterized by convergence of activities and hence extensive and intensive communication.

    Original languageEnglish
    Pages (from-to)220-225
    Number of pages6
    JournalProceedings of the International Conference on Education and Research in Computer Aided Architectural Design in Europe
    Publication statusPublished - 2001
    Event19th Conference on Education in Computer Aided Architectural Design in Europe, eCAADe 2001 - Espoo, Finland
    Duration: 29 Aug 200131 Aug 2001

    Keywords

    • descriptive
    • informatization
    • management
    • Method

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