@inproceedings{127195c9cdc043219a4f0958898b204f,
title = "A three-dimensional typology for strategic decisions on brand styles",
keywords = "Conf.proc. > 3 pag",
author = "FEOK Person and JPL Schoormans and D Snelders",
year = "2011",
language = "English",
isbn = "978-1-902546-99-5",
publisher = "s.n.",
pages = "1--14",
editor = "J Moultrie and K Miller",
booktitle = "Proceedings of the 1st Cambridge academic design management conference",
note = "CADMC 2011, Cambridge, United Kingdom ; Conference date: 07-09-2011 Through 08-09-2011",
}