A visual tool for brand personality development

JPL Schoormans, LV Fan

Research output: Contribution to journalArticleScientific

Original languageUndefined/Unknown
Pages (from-to)1-6
Number of pages6
JournaluiGarden
Publication statusPublished - 2009

Bibliographical note

Engelse versie van artikel met Metis id: 243980

Keywords

  • Vakpubl., Overig wet. > 3 pag

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