An empirical investigation into portfolio decision-making effectiveness

L Kester, HJ Hultink, A Griffin

Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Proceedings of the 32nd Informs Marketing Science Conference
Editors	S.n.
Place of Publication	Cologne
Publisher	University of Cologne
Pages	1-3
Number of pages	3
Publication status	Published - 2010
Event	32nd Informs Marketing Science Conference, Cologne, Germany - Cologne Duration: 17 Jun 2010 → 19 Jun 2010

Name
Publisher	University of Cologne

Conference	32nd Informs Marketing Science Conference, Cologne, Germany
Period	17/06/10 → 19/06/10

Keywords

@inproceedings{426520af3e034bb4aee2d165c9365489,

title = "An empirical investigation into portfolio decision-making effectiveness",

keywords = "Geen BTA classificatie",

author = "L Kester and HJ Hultink and A Griffin",

year = "2010",

language = "English",

publisher = "University of Cologne",

pages = "1--3",

editor = "S.n.",

booktitle = "Proceedings of the 32nd Informs Marketing Science Conference",

note = "32nd Informs Marketing Science Conference, Cologne, Germany ; Conference date: 17-06-2010 Through 19-06-2010",

}

TY - GEN

T1 - An empirical investigation into portfolio decision-making effectiveness

AU - Kester, L

AU - Hultink, HJ

AU - Griffin, A

PY - 2010

Y1 - 2010

KW - Geen BTA classificatie

M3 - Conference contribution

SP - 1

EP - 3

BT - Proceedings of the 32nd Informs Marketing Science Conference

A2 - S.n., null

PB - University of Cologne

CY - Cologne

T2 - 32nd Informs Marketing Science Conference, Cologne, Germany

Y2 - 17 June 2010 through 19 June 2010

ER -