Assessing multifunctional innovation adoption via an integrative model

MC Saaksjarvi; S Samiee

doi:10.1007/s11747-010-0231-4

Assessing multifunctional innovation adoption via an integrative model

MC Saaksjarvi, S Samiee

Responsible Marketing and Consumer Behavior

Research output: Contribution to journal › Article › Scientific › peer-review

32 Citations (Scopus)

Original language	English
Pages (from-to)	717-735
Number of pages	19
Journal	Academy of Marketing Science. Journal
Volume	39
Issue number	25
DOIs	https://doi.org/10.1007/s11747-010-0231-4
Publication status	Published - 2011

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Assessing multifunctional innovation adoption via an integrative model

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