Wednesday, October 21 2015 marked the particular future point in time that Marty McFly and Doc Brown traveled to in Back to the Future Part II. In the 1985 film the director envisioned a future context with many fantastic products, such as flying cars, self-tying sneakers and hovering skateboards. Some of them, such as the 3D movies and fingerprint technology, come close to today’s reality and others are far beyond.
From a researchers perspective we took an interest in measuring the launch performance of product visions and questioned if product visions with a particular future time point (Zaheer and Zaheer, 1999; Yakura, 2002) are more likely to get launched.
Original languageEnglish
Title of host publicationProceedings of the 23rd Innovation and product development management conference
Subtitle of host publication“Crossing Borders and Boundaries: The Changing Role of Innovation/Entrepreneurship
Place of PublicationGlasgow
Number of pages9
Publication statusPublished - 2016
Event23rd Innovation and Product Development Management Conference - Glasgow, United Kingdom
Duration: 12 Jun 201614 Jun 2016


Conference23rd Innovation and Product Development Management Conference
CountryUnited Kingdom

ID: 40689634