Calibrating Route Choice Sets for an Urban Public Transport Network using Smart Card Data

Identifying the set of alternatives from which travellers choose their routes is a crucial step in estimation and application of route choice models. These models are necessary for the prediction of network flows that are vital for the planning of public transport networks. However, choice set identification is typically difficult because while selected routes are observed, those considered are not. Approaches proposed in literature are not completely satisfactory, either lacking transferability across networks (observation-driven methods) or requiring strong assumptions regarding traveller behaviour (uncalibrated choice set generation methodologies (CSGM)). Therefore, this study proposes a constrained enumeration CSGM that applies the non-compensatory decision model, elimination-by-Aspects, for choice set formation. Subjective assumptions of traveller preferences are avoided by calibrating the decision model using observed route choice behaviour from smart card data, which is becoming increasingly available in public transport systems around the world. The calibration procedure also returns two key insights regarding choice set formation behaviour: (i) the ranking of different attributes by their importance, and (ii) the acceptable detours for each attribute. To demonstrate the methodology and investigate choice set formation behaviour, the tram and bus networks of The Hague, Netherlands are used as a case study.