TY - GEN
T1 - Chapter 14
T2 - 1st Workshop on Search Computing Challenges and Directions, SeCo 2009
AU - Bozzon, Alessandro
AU - Brambilla, Marco
AU - Ceri, Stefano
AU - Corcoglioniti, Francesco
AU - Gatti, Nicola
PY - 2010
Y1 - 2010
N2 - Search Computing aims at opening the Web to a new class of search applications, by offering enhanced expressive and computational power. The success of Search Computing, as of any technical advance, will be measured by its impact upon the search industry and market, and this in turn will be highly influenced by reactions of Web users and developers. It is too early to anticipate such reactions - as the technology is still "under construction" - but this chapter attempts a first identification of the possible future players in the development of Search Computing applications, by grossly identifying the roles of "data source publishers" and of "application developers", and by discussing how classical advertising-based models may support the new applications. This chapter also describes the high-level design of the prototyping environment that is currently under development and how the design will support the deployment upon high performance architectures. Finally, we describe advertising as the prevalent business model of the search engines industry, and briefly discuss the options for the evolution of such model in the context of Search Computing.
AB - Search Computing aims at opening the Web to a new class of search applications, by offering enhanced expressive and computational power. The success of Search Computing, as of any technical advance, will be measured by its impact upon the search industry and market, and this in turn will be highly influenced by reactions of Web users and developers. It is too early to anticipate such reactions - as the technology is still "under construction" - but this chapter attempts a first identification of the possible future players in the development of Search Computing applications, by grossly identifying the roles of "data source publishers" and of "application developers", and by discussing how classical advertising-based models may support the new applications. This chapter also describes the high-level design of the prototyping environment that is currently under development and how the design will support the deployment upon high performance architectures. Finally, we describe advertising as the prevalent business model of the search engines industry, and briefly discuss the options for the evolution of such model in the context of Search Computing.
KW - Advertising models
KW - Cloud computing
KW - Development process
KW - Search Computing
KW - Software architectures
KW - Software engineering
UR - http://www.scopus.com/inward/record.url?scp=77951585443&partnerID=8YFLogxK
U2 - 10.1007/978-3-642-12310-8_14
DO - 10.1007/978-3-642-12310-8_14
M3 - Conference contribution
AN - SCOPUS:77951585443
SN - 3642123090
SN - 9783642123092
VL - 5950 LNCS
T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
SP - 268
EP - 290
BT - Search Computing - Challenges and Directions
PB - Springer
CY - Berlin
Y2 - 17 June 2009 through 19 June 2009
ER -