Choice of consumer research methods in the front end of a new product development

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Pages (from-to)	81-104
Number of pages	24
Journal	International Journal of Market Research
Volume	55
Issue number	1
Publication status	Published - 2013

Keywords

@article{69a7e3c69c404d19b0e0e5c9e0e38438,

title = "Choice of consumer research methods in the front end of a new product development",

keywords = "CWTS JFIS < 0.75",

author = "MEH Creusen and HJ Hultink and K Eling",

year = "2013",

language = "English",

volume = "55",

pages = "81--104",

journal = "International Journal of Market Research",

issn = "1470-7853",

publisher = "Market Research Society",

number = "1",

}