Collaborating with design consultancy firms for effective strategic decision- Making in new product development

G Calabretta, G Gemser, NM Wijnberg, PPM Hekkert

Research output: Chapter in Book/Conference proceedings/Edited volumeChapterScientific

Original languageEnglish
Title of host publicationDeisgn for business
EditorsG Muratovski
Place of PublicationChicago
PublisherThe University of Chicago
Pages126-138
Number of pages200
ISBN (Print)9781783203765
Publication statusPublished - 2014

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