@inproceedings{ae5bbc7aca594eed94645ce7c99e546f,
title = "Collaborating with design consultancy firms for effective strategic decision- Making in new product development",
author = "G Calabretta and G Gemser and NM Wijnberg and PPM Hekkert",
note = "geen isbn; AgIdeas 2013 research conference design for business, Melbourne, Australia ; Conference date: 30-04-2013 Through 30-04-2013",
year = "2013",
language = "English",
publisher = "s.n.",
pages = "1--11",
editor = "s.n.",
booktitle = "Conference book of agIdeas 2013, research conference design for business, Melbourne, Australia",
}