Commoditization and IT Product Innovation Strategies from an IT Firm Perspective

Jeroen Bronkhorst; Jaap Schaveling; Marijn Janssen

doi:10.1080/10580530.2019.1587575

Commoditization and IT Product Innovation Strategies from an IT Firm Perspective

Jeroen Bronkhorst^*, Jaap Schaveling, Marijn Janssen

^*Corresponding author for this work

Information and Communication Technology

Research output: Contribution to journal › Article › Scientific › peer-review

3 Citations (Scopus)

165 Downloads (Pure)

Abstract

Based on a survey (N = 248 business managers) this study confirms that different types of innovation in IT products have a direct positive impact on IT firms’ business performance. The commoditization level of IT markets acts as a moderator dampening this positive relationship. This implies that IT firms should take existing commoditization levels as well as a mix of IT product innovation types into account as part of their innovation strategy.

Original language	English
Pages (from-to)	126-140
Number of pages	15
Journal	Information Systems Management
Volume	36
Issue number	2
DOIs	https://doi.org/10.1080/10580530.2019.1587575
Publication status	Published - 2019

Bibliographical note

Green Open Access added to TU Delft Institutional Repository ‘You share, we take care!’ – Taverne project https://www.openaccess.nl/en/you-share-we-take-care Otherwise as indicated in the copyright section: the publisher is the copyright holder of this work and the author uses the Dutch legislation to make this work public.

Keywords

business performance
commoditization
information technology
Innovation
innovation strategies
IT industry

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.1080/10580530.2019.1587575

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Cite this

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title = "Commoditization and IT Product Innovation Strategies from an IT Firm Perspective",

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AU - Bronkhorst, Jeroen

AU - Schaveling, Jaap

AU - Janssen, Marijn

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PY - 2019

Y1 - 2019

N2 - Based on a survey (N = 248 business managers) this study confirms that different types of innovation in IT products have a direct positive impact on IT firms’ business performance. The commoditization level of IT markets acts as a moderator dampening this positive relationship. This implies that IT firms should take existing commoditization levels as well as a mix of IT product innovation types into account as part of their innovation strategy.

AB - Based on a survey (N = 248 business managers) this study confirms that different types of innovation in IT products have a direct positive impact on IT firms’ business performance. The commoditization level of IT markets acts as a moderator dampening this positive relationship. This implies that IT firms should take existing commoditization levels as well as a mix of IT product innovation types into account as part of their innovation strategy.

KW - business performance

KW - commoditization

KW - information technology

KW - Innovation

KW - innovation strategies

KW - IT industry

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SP - 126

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JO - Information Systems Management

JF - Information Systems Management

IS - 2

ER -

Commoditization and IT Product Innovation Strategies from an IT Firm Perspective

Abstract

Bibliographical note

Keywords

UN SDGs

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