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Consumer preferences and value proposition disconnect—Assam rattan and bamboo furniture industry. / Majumdar, Prarthana; Ji, Shiva; Banerjee, Sharmistha .

Research into Design for Communities : Proceedings of ICoRD 2017. ed. / A. Chakrabarti; D. Chakrabarti. Vol. 1 Springer Singapore, 2017. p. 665-677 (Smart Innovation, Systems and Technologies; Vol. 65).

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Harvard

Majumdar, P, Ji, S & Banerjee, S 2017, Consumer preferences and value proposition disconnect—Assam rattan and bamboo furniture industry. in A Chakrabarti & D Chakrabarti (eds), Research into Design for Communities : Proceedings of ICoRD 2017. vol. 1, Smart Innovation, Systems and Technologies, vol. 65, Springer Singapore, pp. 665-677, 6th International Conference on Research into Design, ICoRD 2017, Guwahati, India, 9/01/17. https://doi.org/10.1007/978-981-10-3518-0_58

APA

Majumdar, P., Ji, S., & Banerjee, S. (2017). Consumer preferences and value proposition disconnect—Assam rattan and bamboo furniture industry. In A. Chakrabarti, & D. Chakrabarti (Eds.), Research into Design for Communities : Proceedings of ICoRD 2017 (Vol. 1, pp. 665-677). (Smart Innovation, Systems and Technologies; Vol. 65). Springer Singapore. https://doi.org/10.1007/978-981-10-3518-0_58

Vancouver

Majumdar P, Ji S, Banerjee S. Consumer preferences and value proposition disconnect—Assam rattan and bamboo furniture industry. In Chakrabarti A, Chakrabarti D, editors, Research into Design for Communities : Proceedings of ICoRD 2017. Vol. 1. Springer Singapore. 2017. p. 665-677. (Smart Innovation, Systems and Technologies). https://doi.org/10.1007/978-981-10-3518-0_58

Author

Majumdar, Prarthana ; Ji, Shiva ; Banerjee, Sharmistha . / Consumer preferences and value proposition disconnect—Assam rattan and bamboo furniture industry. Research into Design for Communities : Proceedings of ICoRD 2017. editor / A. Chakrabarti ; D. Chakrabarti. Vol. 1 Springer Singapore, 2017. pp. 665-677 (Smart Innovation, Systems and Technologies).

BibTeX

@inproceedings{7640bbd1b60c4d1885b75dd002936eea,
title = "Consumer preferences and value proposition disconnect—Assam rattan and bamboo furniture industry",
abstract = "Rattan and bamboo are important forest resources for the North Eastern Region (NER) of India. Naturally growing in abundance, they find use in a number of industries such as housing, construction, handicrafts, furniture and food industry. Of late, this industry has seen considerable growth outside the NER. But it has not been able to realize its full potential in NER due to significant lack in market orientation of the craftsmen who work from remote areas in NER and try to sell in urban markets. This paper looks into the urban markets, which holds the highest scope for revenue growth for this industry and investigates the gap in the customer preferences and current industry value proposition. The main gaps found are: lack of awareness, limited training focused only on techniques, lack of design awareness and sensitivity (ergonomics, attention to detail, finishing, presentation), lack of branding and marketing knowledge and limited outreach of self help groups (SHG) and clusters.",
keywords = "Bamboo and rattan, Branding, Crafts and furniture design, Market induced design, Rural craftsmen",
author = "Prarthana Majumdar and Shiva Ji and Sharmistha Banerjee",
year = "2017",
doi = "10.1007/978-981-10-3518-0_58",
language = "English",
isbn = "978-981-10-3517-3",
volume = "1",
series = "Smart Innovation, Systems and Technologies",
publisher = "Springer Singapore",
pages = "665--677",
editor = "A. Chakrabarti and D. Chakrabarti",
booktitle = "Research into Design for Communities",

}

RIS

TY - GEN

T1 - Consumer preferences and value proposition disconnect—Assam rattan and bamboo furniture industry

AU - Majumdar, Prarthana

AU - Ji, Shiva

AU - Banerjee, Sharmistha

PY - 2017

Y1 - 2017

N2 - Rattan and bamboo are important forest resources for the North Eastern Region (NER) of India. Naturally growing in abundance, they find use in a number of industries such as housing, construction, handicrafts, furniture and food industry. Of late, this industry has seen considerable growth outside the NER. But it has not been able to realize its full potential in NER due to significant lack in market orientation of the craftsmen who work from remote areas in NER and try to sell in urban markets. This paper looks into the urban markets, which holds the highest scope for revenue growth for this industry and investigates the gap in the customer preferences and current industry value proposition. The main gaps found are: lack of awareness, limited training focused only on techniques, lack of design awareness and sensitivity (ergonomics, attention to detail, finishing, presentation), lack of branding and marketing knowledge and limited outreach of self help groups (SHG) and clusters.

AB - Rattan and bamboo are important forest resources for the North Eastern Region (NER) of India. Naturally growing in abundance, they find use in a number of industries such as housing, construction, handicrafts, furniture and food industry. Of late, this industry has seen considerable growth outside the NER. But it has not been able to realize its full potential in NER due to significant lack in market orientation of the craftsmen who work from remote areas in NER and try to sell in urban markets. This paper looks into the urban markets, which holds the highest scope for revenue growth for this industry and investigates the gap in the customer preferences and current industry value proposition. The main gaps found are: lack of awareness, limited training focused only on techniques, lack of design awareness and sensitivity (ergonomics, attention to detail, finishing, presentation), lack of branding and marketing knowledge and limited outreach of self help groups (SHG) and clusters.

KW - Bamboo and rattan

KW - Branding

KW - Crafts and furniture design

KW - Market induced design

KW - Rural craftsmen

UR - http://www.scopus.com/inward/record.url?scp=85014455125&partnerID=8YFLogxK

U2 - 10.1007/978-981-10-3518-0_58

DO - 10.1007/978-981-10-3518-0_58

M3 - Conference contribution

SN - 978-981-10-3517-3

VL - 1

T3 - Smart Innovation, Systems and Technologies

SP - 665

EP - 677

BT - Research into Design for Communities

A2 - Chakrabarti, A.

A2 - Chakrabarti, D.

PB - Springer Singapore

ER -

ID: 19980040