| Original language | English |
|---|---|
| Title of host publication | Design thinking: New product development essentials from the PDMA |
| Editors | MG Luchs, KC Swan, A Griffin |
| Place of Publication | Hoboken |
| Publisher | John Wiley & Sons |
| Pages | 303-317 |
| Number of pages | 456 |
| ISBN (Print) | 978-1-118-97180-2 |
| Publication status | Published - 2015 |
Consumer response to product form
Research output: Chapter in Book/Conference proceedings/Edited volume › Chapter › Professional
5
Citations
(Scopus)