Cross-functional integration for NPD success: The moderating role of risk

G Gemser, MAAM Leenders

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientific

Original languageUndefined/Unknown
Title of host publicationAcademy of Management 2009 Annual Meeting Proceedings - Green Management Matters
Editors S.n.
Place of PublicationChicago
PublisherAcademy of Management
Pages1-28
Number of pages28
Publication statusPublished - 2009
EventAcademy of Management 2009 Annual Meeting - Green Management Matters, Chigaco, USA - Chicago
Duration: 7 Aug 200911 Aug 2009

Publication series

Name
PublisherAcademy of Management

Conference

ConferenceAcademy of Management 2009 Annual Meeting - Green Management Matters, Chigaco, USA
Period7/08/0911/08/09

Keywords

  • Conf.proc. > 3 pag

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