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Designing for Packaging Sustainability : The Effects of Appearance and a Better Eco-Label on Consumers Evaluations and Choice. / Krah, S.C.; Todorovic, Tea; Magnier, Lise.

Proceedings of the 22nd InternationalConference on Engineering Design (ICED19). ed. / Petra Badke Schaub; Maaike Kleinsmann. Cambridge University Press, 2019. p. 3251-3259.

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Harvard

Krah, SC, Todorovic, T & Magnier, L 2019, Designing for Packaging Sustainability: The Effects of Appearance and a Better Eco-Label on Consumers Evaluations and Choice. in P Badke Schaub & M Kleinsmann (eds), Proceedings of the 22nd InternationalConference on Engineering Design (ICED19). Cambridge University Press, pp. 3251-3259, ICED19 : 22nd International Conference on Engineering Design, Delft, Netherlands, 5/08/19. https://doi.org/10.1017/dsi.2019.332

APA

Krah, S. C., Todorovic, T., & Magnier, L. (2019). Designing for Packaging Sustainability: The Effects of Appearance and a Better Eco-Label on Consumers Evaluations and Choice. In P. Badke Schaub, & M. Kleinsmann (Eds.), Proceedings of the 22nd InternationalConference on Engineering Design (ICED19) (pp. 3251-3259). Cambridge University Press. https://doi.org/10.1017/dsi.2019.332

Vancouver

Krah SC, Todorovic T, Magnier L. Designing for Packaging Sustainability: The Effects of Appearance and a Better Eco-Label on Consumers Evaluations and Choice. In Badke Schaub P, Kleinsmann M, editors, Proceedings of the 22nd InternationalConference on Engineering Design (ICED19). Cambridge University Press. 2019. p. 3251-3259 https://doi.org/10.1017/dsi.2019.332

Author

Krah, S.C. ; Todorovic, Tea ; Magnier, Lise. / Designing for Packaging Sustainability : The Effects of Appearance and a Better Eco-Label on Consumers Evaluations and Choice. Proceedings of the 22nd InternationalConference on Engineering Design (ICED19). editor / Petra Badke Schaub ; Maaike Kleinsmann. Cambridge University Press, 2019. pp. 3251-3259

BibTeX

@inproceedings{b826ffedd3e44a1a823ed255b63c57fc,
title = "Designing for Packaging Sustainability: The Effects of Appearance and a Better Eco-Label on Consumers Evaluations and Choice",
abstract = "The environmental burden of packaging is huge. However, redesigning packaging to make it more sustainable without damaging its other functions is not always easy and can have a negative impact on consumers’ choice. In this paper, we adopt a user-perspective and test the effects of packaging appearance and a better eco-label on consumers’ responses. Based on the literature, we designed an eco- label using a traffic light system with an objective sustainability score enabling to compare the sustainability of different packages. The results of our experimental study (N=120) show that while a sustainable (vs. typical) appearance in packaging has a positive effect on perceived sustainability, it has a negative effect on perceived usability. However, we demonstrate that the presence of a high score on the eco-label positively impacts the perceived sustainability of both the sustainable and the typical packages and the choice intentions. This eco-label also enabled to mitigate the negative effects of the sustainable appearance on perceived usability. Designers and policy-makers can use the results of this paper to positively influence evaluations of and choice for sustainable packaging.",
keywords = "Packaging, Sustainability, Eco-label, Ecodesign, Communication",
author = "S.C. Krah and Tea Todorovic and Lise Magnier",
year = "2019",
doi = "10.1017/dsi.2019.332",
language = "English",
pages = "3251--3259",
editor = "{Badke Schaub}, {Petra } and Kleinsmann, {Maaike }",
booktitle = "Proceedings of the 22nd InternationalConference on Engineering Design (ICED19)",
publisher = "Cambridge University Press",
address = "United Kingdom",

}

RIS

TY - GEN

T1 - Designing for Packaging Sustainability

T2 - The Effects of Appearance and a Better Eco-Label on Consumers Evaluations and Choice

AU - Krah, S.C.

AU - Todorovic, Tea

AU - Magnier, Lise

PY - 2019

Y1 - 2019

N2 - The environmental burden of packaging is huge. However, redesigning packaging to make it more sustainable without damaging its other functions is not always easy and can have a negative impact on consumers’ choice. In this paper, we adopt a user-perspective and test the effects of packaging appearance and a better eco-label on consumers’ responses. Based on the literature, we designed an eco- label using a traffic light system with an objective sustainability score enabling to compare the sustainability of different packages. The results of our experimental study (N=120) show that while a sustainable (vs. typical) appearance in packaging has a positive effect on perceived sustainability, it has a negative effect on perceived usability. However, we demonstrate that the presence of a high score on the eco-label positively impacts the perceived sustainability of both the sustainable and the typical packages and the choice intentions. This eco-label also enabled to mitigate the negative effects of the sustainable appearance on perceived usability. Designers and policy-makers can use the results of this paper to positively influence evaluations of and choice for sustainable packaging.

AB - The environmental burden of packaging is huge. However, redesigning packaging to make it more sustainable without damaging its other functions is not always easy and can have a negative impact on consumers’ choice. In this paper, we adopt a user-perspective and test the effects of packaging appearance and a better eco-label on consumers’ responses. Based on the literature, we designed an eco- label using a traffic light system with an objective sustainability score enabling to compare the sustainability of different packages. The results of our experimental study (N=120) show that while a sustainable (vs. typical) appearance in packaging has a positive effect on perceived sustainability, it has a negative effect on perceived usability. However, we demonstrate that the presence of a high score on the eco-label positively impacts the perceived sustainability of both the sustainable and the typical packages and the choice intentions. This eco-label also enabled to mitigate the negative effects of the sustainable appearance on perceived usability. Designers and policy-makers can use the results of this paper to positively influence evaluations of and choice for sustainable packaging.

KW - Packaging

KW - Sustainability

KW - Eco-label

KW - Ecodesign

KW - Communication

UR - https://www.iced19.org/

U2 - 10.1017/dsi.2019.332

DO - 10.1017/dsi.2019.332

M3 - Conference contribution

SP - 3251

EP - 3259

BT - Proceedings of the 22nd InternationalConference on Engineering Design (ICED19)

A2 - Badke Schaub, Petra

A2 - Kleinsmann, Maaike

PB - Cambridge University Press

ER -

ID: 56149579