Does academic research in NP marketing reflect reality? Two academics compare literature with practitioner opinion

Research output: Contribution to journal › Article › Professional

Keywords

@article{2e50312a43694cc089e01c6714b6fffb,

title = "Does academic research in NP marketing reflect reality? Two academics compare literature with practitioner opinion",

keywords = "Geen BTA classificatie",

author = "HJ Hultink and LM Bouten",

year = "2004",

language = "Undefined/Unknown",

volume = "28",

pages = "24--25",

journal = "Visions",

number = "2",

}