Effectively communicating new product benefits to consumers: The use of analogy versus literal similarity

A. Ait El Houssi, KPN Morel, HJ Hultink

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	Undefined/Unknown
Pages (from-to)	554-559
Number of pages	6
Journal	Advances in Consumer Research
Volume	32
Publication status	Published - 2005

Keywords

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title = "Effectively communicating new product benefits to consumers: The use of analogy versus literal similarity",

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author = "{Ait El Houssi}, A. and KPN Morel and HJ Hultink",

year = "2005",

language = "Undefined/Unknown",

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pages = "554--559",

journal = "Advances in Consumer Research",

issn = "0098-9258",

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T1 - Effectively communicating new product benefits to consumers: The use of analogy versus literal similarity

AU - Ait El Houssi, A.

AU - Morel, KPN

AU - Hultink, HJ

PY - 2005

Y1 - 2005

KW - academic journal papers

KW - ZX CWTS JFIS < 1.00

M3 - Article

SN - 0098-9258

VL - 32

SP - 554

EP - 559

JO - Advances in Consumer Research

JF - Advances in Consumer Research

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