@inproceedings{df048adccf344182af487116d2732e5e,
title = "Emphasizing customer advantage or competitor advantage: how different environments produce and require different new products",
keywords = "Conf.proc. > 3 pag",
author = "SA Rijsdijk and F Langerak and HJ Hultink",
year = "2006",
language = "Undefined/Unknown",
publisher = "PDMA",
pages = "71--83",
editor = "K Atuahene-Gima",
booktitle = "PDMA: Creating and Appropriatign Value in Innovation Management",
note = "30th Annual International PDMA Conference, Atlanta, GA, USA ; Conference date: 21-10-2006 Through 22-10-2006",
}