Engaging employees with their organisation's vision: Using visual storytelling through sketching

Z.S. Dankfort, Milene Guerreiro Goncalves, Frithjof Wegener

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

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Abstract

This paper explores the use of visual storytelling, for instance sketching, in organisational strategy practices. It contributes to an understanding of how design education has to change in order to broaden the skillset of design students, for them to be able to redesign organisations.
Original languageEnglish
Title of host publicationDS 95
Subtitle of host publication 21st International Conference on Engineering and Product Design Education
EditorsIan Whitfield, Erik Bohemia, Ahmed Kovacevic, Lyndon Buck, Ross Brisco, Dorothy Evans, Hilary Grierson, William Ion
Place of PublicationStrathclyde, United Kingdom
Number of pages8
ISBN (Electronic)978-1-912254-05-7
Publication statusPublished - 2019
Event21st International Conference on Engineering and Product Design Education, E and PDE 2019: the 21st International Conference on Engineering and Product Design Education (E&PDE 2019) - University of Strathclyde, Glasgow, United Kingdom
Duration: 12 Sept 201913 Sept 2019
https://www.designsociety.org/publication/42217/DS+95%3A+Proceedings+of+the+21st+International+Conference+on+Engineering+and+Product+Design+Education+%28E%26PDE+2019%29%2C+University+of+Strathclyde%2C+Glasgow.+12th+-13th+September+2019

Conference

Conference21st International Conference on Engineering and Product Design Education, E and PDE 2019
Country/TerritoryUnited Kingdom
CityGlasgow
Period12/09/1913/09/19
Internet address

Keywords

  • Vision
  • Strategy
  • Employees
  • Routine
  • Visual Storytekkubg
  • Design

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