Enterprise discourses in Dutch urban policies: a comparison between two cities in the Netherlands

Local governments make use of ‘enterprise language’ to encourage citizens to adopt entrepreneurial behaviour in managing their daily lives and solving problems that emerge in their neighbourhood. In this paper, we examine the use of enterprise language and the promotion of enterprise in Dutch urban policy focusing specifically on how Dutch cities use enterprise language to influence and encourage their inhabitants to undertake entrepreneurial action. Our analysis shows how the language of enterprise helps cities to reinforce a local identity, to legitimize institutional change in local government functioning and to formulate expectations of how citizens (and professionals) should behave.