TY - GEN
T1 - From secondary screens to socially-aware and immersive experiences
AU - Cesar, Pablo
PY - 2015/6/14
Y1 - 2015/6/14
N2 - Several years ago, first conceptualizations of the usages of the secondary screen in the television environment were proposed. At the time, the real challenge was to convince stakeholders that interactivity was not a threat, but an opportunity. Ten years later, the mass adoption of smaller devices has reshaped the media landscape, truly enabling interactivity while consuming media content at home. What was perceived as hindering the user experience - the second screen - has resulted into an essential companion to the television. Paradoxically, even though key players are investing on secondary screen applications, there are very few successful examples. In this paper we provide an overview of the present state of the art through representative examples and discuss future possibilities and challenges. In particular, we will focus on the importance of immersion, taking into account the surrounding of the users, and of sociability, involving her social network.
AB - Several years ago, first conceptualizations of the usages of the secondary screen in the television environment were proposed. At the time, the real challenge was to convince stakeholders that interactivity was not a threat, but an opportunity. Ten years later, the mass adoption of smaller devices has reshaped the media landscape, truly enabling interactivity while consuming media content at home. What was perceived as hindering the user experience - the second screen - has resulted into an essential companion to the television. Paradoxically, even though key players are investing on secondary screen applications, there are very few successful examples. In this paper we provide an overview of the present state of the art through representative examples and discuss future possibilities and challenges. In particular, we will focus on the importance of immersion, taking into account the surrounding of the users, and of sociability, involving her social network.
KW - Immersive experiences
KW - Secondary screen
KW - Social television
UR - http://www.scopus.com/inward/record.url?scp=84966680058&partnerID=8YFLogxK
M3 - Conference contribution
AN - SCOPUS:84966680058
SN - 978-3-319-38906-6
VL - 605
T3 - Communications in Computer and Information Science
SP - VII-IX
BT - Applications and Usability of Interactive TV
A2 - Abásolo, M.J.
A2 - Perales, F.J.
A2 - Bibiloni, A.
PB - Springer
CY - Palma de Mallorca; Spain
T2 - 4th Iberoamerican Conference on Applications and Usability of Interactive TV, jAUTI 2015, and the 6th Congress on Interactive Digital TV, CTVDI 2015
Y2 - 14 June 2015 through 16 June 2015
ER -