Fusing products and brands: when does partnering pay off?

LM Bouten, MC Saaksjarvi

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientific

Original languageUndefined/Unknown
Title of host publicationProceedings of the Society for Consumer Psychology 2009 winter conference (SCP2009)
Editors S.n.
Place of PublicationS.l.
PublisherSociety of Consumer Psychology
Pages1-5
Number of pages5
Publication statusPublished - 2009
EventSociety for Consumer Psychology 2009 winter conference (SCP2009), San Diego, USA - S.l.
Duration: 12 Feb 200914 Feb 2009

Publication series

Name
PublisherSociety of Consumer Psychology

Conference

ConferenceSociety for Consumer Psychology 2009 winter conference (SCP2009), San Diego, USA
Period12/02/0914/02/09

Keywords

  • Conf.proc. > 3 pag

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