@inproceedings{46488763ce7a4d6f940e84c6a418b176,
title = "Fusing products and brands: when does partnering pay off?",
keywords = "Conf.proc. > 3 pag",
author = "LM Bouten and MC Saaksjarvi",
year = "2009",
language = "Undefined/Unknown",
publisher = "Society of Consumer Psychology",
pages = "1--5",
editor = "S.n.",
booktitle = "Proceedings of the Society for Consumer Psychology 2009 winter conference (SCP2009)",
note = "Society for Consumer Psychology 2009 winter conference (SCP2009), San Diego, USA ; Conference date: 12-02-2009 Through 14-02-2009",
}