How exposure to logos and logo varieties fosters brand prominence and freshness

MC Saaksjarvi, EA van den Hende, R Mugge, N van Peursem

Research output: Contribution to journal › Article › Professional

21 Citations (Scopus)

Original language	English
Pages (from-to)	736-744
Number of pages	9
Journal	Journal of Product and Brand Management
Volume	24
Issue number	7
DOIs	https://doi.org/10.1108/JPBM-06-2014-0648
Publication status	Published - 2015

Keywords

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