How the corporate mindset can facilitate succesful launch strategy

Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific › peer-review

Original language	Undefined/Unknown
Title of host publication	14th International Product Development Management Conference
Editors	A Fernandes, A Teixeira, R Natal Jorge
Place of Publication	Porto
Publisher	Universidade do Porto
Pages	1475-1486
Number of pages	12
Publication status	Published - 2007
Event	14th International Product Development Management Conference, Porto Portugal - Porto Duration: 11 Jun 2007 → 12 Jun 2007

Name
Publisher	Universidade do Porto

Conference	14th International Product Development Management Conference, Porto Portugal
Period	11/06/07 → 12/06/07

Keywords

@inproceedings{153c8502a9e440b183308d7e5fcc083e,

title = "How the corporate mindset can facilitate succesful launch strategy",

keywords = "Conf.proc. > 3 pag",

author = "K Talke and HJ Hultink",

year = "2007",

language = "Undefined/Unknown",

publisher = "Universidade do Porto",

pages = "1475--1486",

editor = "A Fernandes and A Teixeira and {Natal Jorge}, R",

booktitle = "14th International Product Development Management Conference",

note = "14th International Product Development Management Conference, Porto Portugal ; Conference date: 11-06-2007 Through 12-06-2007",

}

How the corporate mindset can facilitate succesful launch strategy. / Talke, K; Hultink, HJ.
14th International Product Development Management Conference. ed. / A Fernandes; A Teixeira; R Natal Jorge. Porto: Universidade do Porto, 2007. p. 1475-1486.

Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific › peer-review

TY - GEN

T1 - How the corporate mindset can facilitate succesful launch strategy

AU - Talke, K

AU - Hultink, HJ

PY - 2007

Y1 - 2007

KW - Conf.proc. > 3 pag

M3 - Conference contribution

SP - 1475

EP - 1486

BT - 14th International Product Development Management Conference

A2 - Fernandes, A

A2 - Teixeira, A

A2 - Natal Jorge, R

PB - Universidade do Porto

CY - Porto

T2 - 14th International Product Development Management Conference, Porto Portugal

Y2 - 11 June 2007 through 12 June 2007

ER -