Integrating design into the fuzzy front end of the innovation process

Research output: Chapter in Book/Conference proceedings/Edited volume › Chapter › Professional

10 Citations (Scopus)

Original language	English
Title of host publication	Design thinking: New product development essentials from the PDMA
Editors	MG Luchs, KS Swann, A Griffin
Place of Publication	s.l.
Publisher	Blackwell
Pages	107-125
Number of pages	456
ISBN (Print)	978-1-118-97180-2
DOIs	https://doi.org/10.1002/9781119154273.ch8
Publication status	Published - 2015

online October 2015

Access to Document

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title = "Integrating design into the fuzzy front end of the innovation process",

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AU - Gemser, G

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BT - Design thinking: New product development essentials from the PDMA

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