Investigating the corporate mindset as antecedent of new product launch strategy and market performance

K Talke, HJ Hultink, S Salomo

Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific › peer-review

Original language	Undefined/Unknown
Title of host publication	Flexible marketing in an unpredictable world Proceedings of the 36th EMAC Conference
Editors	S.n.
Publisher	EMAC
Pages	1-13
Number of pages	13
ISBN (Print)	997-99483-5-3
Publication status	Published - 2007

Name
Publisher	EMAC

Keywords

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Investigating the corporate mindset as antecedent of new product launch strategy and market performance. / Talke, K; Hultink, HJ; Salomo, S.
Flexible marketing in an unpredictable world Proceedings of the 36th EMAC Conference. ed. / S.n. EMAC, 2007. p. 1-13.

Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific › peer-review

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M3 - Conference contribution

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BT - Flexible marketing in an unpredictable world Proceedings of the 36th EMAC Conference

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