Is aesthetic liking more influential for weak or for strong brands? It depends..

Research output: Contribution to conference › Abstract › Scientific

Original language	English
Pages	1
Publication status	Published - 2020
Event	48th EMAC Annual Conference - Universität Hamburg, Hamburg, Germany Duration: 28 May 2020 → 31 May 2020

Keywords

@conference{58205003fa174e65b60d495431c0547c,

title = "Is aesthetic liking more influential for weak or for strong brands? It depends..",

keywords = "Product design, Brand strength, Product perception",

author = "M.E.H. Creusen and R. Mugge and J.P.L. Schoormans",

year = "2020",

language = "English",

pages = "1",

note = "48th EMAC Annual Conference ; Conference date: 28-05-2020 Through 31-05-2020",

}