Is consumer self-confidence a stable phenomenon? The effect of mood on self-confidence dimensions

K Hellen, MC Saaksjarvi

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Pages (from-to)	223-243
Number of pages	21
Journal	Journal of Customer Behavior
Volume	10
Issue number	3
DOIs	https://doi.org/10.1362/147539211X602496
Publication status	Published - 2011

Keywords

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title = "Is consumer self-confidence a stable phenomenon? The effect of mood on self-confidence dimensions",

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AU - Saaksjarvi, MC

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