In this paper, we test the influence of packaging sustainability on consumers’ perceived quality of food
products using two experiments featuring raisins, chocolate bars and coffee. First, the results show that
the perceived quality of a food product is more positive when it is packed in a sustainable packaging than
when it is packed in a conventional packaging. Next, we demonstrate that product sustainability moderates
the influence of packaging sustainability. Finally, we show that the perceived naturalness of the product
induced by package and product sustainability explains the perception of product quality.
Original languageEnglish
Pages (from-to)132-142
Number of pages11
JournalFood Quality and Preference
Publication statusPublished - 2016

    Research areas

  • Sustainability, Packaging, Intrinsic and extrinsic attributes, Naturalness, Perceived quality

ID: 7800167