Launch decisions and competitive reactions: an exploratory market signaling study

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	Undefined/Unknown
Pages (from-to)	199-212
Number of pages	14
Journal	Journal of Product Innovation Management
Volume	19
Publication status	Published - 2002

Keywords

@article{f9c6514beaa04953afdb458163266ea6,

title = "Launch decisions and competitive reactions: an exploratory market signaling study",

keywords = "ZX CWTS 1.00 <= JFIS < 3.00",

author = "HJ Hultink and F Langerak",

year = "2002",

language = "Undefined/Unknown",

volume = "19",

pages = "199--212",

journal = "Journal of Product Innovation Management",

issn = "0737-6782",

publisher = "Blackwell",

}