Managing diffusion barriers when launching new products

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	Undefined/Unknown
Pages (from-to)	537-553
Number of pages	17
Journal	Journal of Product Innovation Management
Volume	27
Issue number	4
Publication status	Published - 2010

Keywords

@article{4d0fbaac5f0e40408dfd7eb7e891d7c1,

title = "Managing diffusion barriers when launching new products",

keywords = "CWTS 0.75 <= JFIS < 2.00",

author = "KSS Talke and HJ Hultink",

year = "2010",

language = "Undefined/Unknown",

volume = "27",

pages = "537--553",

journal = "Journal of Product Innovation Management",

issn = "0737-6782",

publisher = "Blackwell",

number = "4",

}