New consumer product launch: strategies and performance (niet eerder opgenomen)

HJ Hultink, S.J. Hart, H.S.J. Robben, A.J. Griffin

Research output: Contribution to journal › Article › Scientific

Original language	Undefined/Unknown
Pages (from-to)	153-174
Number of pages	22
Journal	Journal of Strategic Marketing
Volume	7
Issue number	3
Publication status	Published - 1999

Keywords

@article{46c6752df86041769e0af03f6c4e3f30,

title = "New consumer product launch: strategies and performance (niet eerder opgenomen)",

keywords = "ZX Int.klas.verslagjaar < 2002",

author = "HJ Hultink and S.J. Hart and H.S.J. Robben and A.J. Griffin",

year = "1999",

language = "Undefined/Unknown",

volume = "7",

pages = "153--174",

journal = "Journal of Strategic Marketing",

issn = "0965-254X",

publisher = "Routledge - Taylor & Francis Group",

number = "3",

}