Next-level branding: Digital brand fit in video-game design

J Wuts, FEOK Person, HJ Hultink, M Brands

Research output: Contribution to journal › Article › Scientific › peer-review

Keywords

@article{dbc775b21332421f86184d4731dff919,

title = "Next-level branding: Digital brand fit in video-game design",

keywords = "Peer-lijst tijdschrift",

author = "J Wuts and FEOK Person and HJ Hultink and M Brands",

year = "2012",

doi = "10.1111/j.1948-7169.2012.00173.x",

language = "English",

volume = "23",

pages = "75--83",

journal = "Design Management Review",

issn = "1557-0614",

number = "1",

}

TY - JOUR

T1 - Next-level branding: Digital brand fit in video-game design

AU - Wuts, J

AU - Person, FEOK

AU - Hultink, HJ

AU - Brands, M

PY - 2012

Y1 - 2012

KW - Peer-lijst tijdschrift

U2 - 10.1111/j.1948-7169.2012.00173.x

DO - 10.1111/j.1948-7169.2012.00173.x

M3 - Article

SN - 1557-0614

VL - 23

SP - 75

EP - 83

JO - Design Management Review

JF - Design Management Review

IS - 1

ER -