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Nudge your workforce : A study on the effectiveness of task notification strategies in enterprise mobile crowdsourcing. / Bashirieh, Sarah; Mesbah, Sepideh; Redi, Judith; Bozzon, Alessandro; Szlávik, Zoltán; Sips, Robert Jan.

UMAP 2017 - Proceedings of the 25th Conference on User Modeling, Adaptation and Personalization. Association for Computing Machinery (ACM), 2017. p. 4-12.

Research output: Scientific - peer-reviewConference contribution

Harvard

Bashirieh, S, Mesbah, S, Redi, J, Bozzon, A, Szlávik, Z & Sips, RJ 2017, Nudge your workforce: A study on the effectiveness of task notification strategies in enterprise mobile crowdsourcing. in UMAP 2017 - Proceedings of the 25th Conference on User Modeling, Adaptation and Personalization. Association for Computing Machinery (ACM), pp. 4-12, UMAP 2017, Bratislava, Slovakia, 9-12 July. DOI: 10.1145/3079628.3079692

APA

Bashirieh, S., Mesbah, S., Redi, J., Bozzon, A., Szlávik, Z., & Sips, R. J. (2017). Nudge your workforce: A study on the effectiveness of task notification strategies in enterprise mobile crowdsourcing. In UMAP 2017 - Proceedings of the 25th Conference on User Modeling, Adaptation and Personalization. (pp. 4-12). Association for Computing Machinery (ACM). DOI: 10.1145/3079628.3079692

Vancouver

Bashirieh S, Mesbah S, Redi J, Bozzon A, Szlávik Z, Sips RJ. Nudge your workforce: A study on the effectiveness of task notification strategies in enterprise mobile crowdsourcing. In UMAP 2017 - Proceedings of the 25th Conference on User Modeling, Adaptation and Personalization. Association for Computing Machinery (ACM). 2017. p. 4-12. Available from, DOI: 10.1145/3079628.3079692

Author

Bashirieh, Sarah; Mesbah, Sepideh; Redi, Judith; Bozzon, Alessandro; Szlávik, Zoltán; Sips, Robert Jan / Nudge your workforce : A study on the effectiveness of task notification strategies in enterprise mobile crowdsourcing.

UMAP 2017 - Proceedings of the 25th Conference on User Modeling, Adaptation and Personalization. Association for Computing Machinery (ACM), 2017. p. 4-12.

Research output: Scientific - peer-reviewConference contribution

BibTeX

@inbook{de618d666d594b3094fc94354bfa075d,
title = "Nudge your workforce: A study on the effectiveness of task notification strategies in enterprise mobile crowdsourcing",
keywords = "Crowdsourcing, Enterprise, Location-Aware computing, Notification, Workplace",
author = "Sarah Bashirieh and Sepideh Mesbah and Judith Redi and Alessandro Bozzon and Zoltán Szlávik and Sips, {Robert Jan}",
year = "2017",
month = "7",
doi = "10.1145/3079628.3079692",
pages = "4--12",
booktitle = "UMAP 2017 - Proceedings of the 25th Conference on User Modeling, Adaptation and Personalization",
publisher = "Association for Computing Machinery (ACM)",
address = "United States",

}

RIS

TY - CHAP

T1 - Nudge your workforce

T2 - A study on the effectiveness of task notification strategies in enterprise mobile crowdsourcing

AU - Bashirieh,Sarah

AU - Mesbah,Sepideh

AU - Redi,Judith

AU - Bozzon,Alessandro

AU - Szlávik,Zoltán

AU - Sips,Robert Jan

PY - 2017/7/9

Y1 - 2017/7/9

N2 - As crowdsourcing gains popularity, organisations seek ways to systematically and reliably involve their workforce with data processing pipelines. Mobile crowdsourcing allows for opportunistic task executions and thus, potentially, for higher throughput. However, how to engage and to retain employees in enterprise crowdsourcing campaigns is still an open research topic. .is paper discusses the results of a study performed in IBM Benelux. We surveyed 93 employees to discover the factors that might a.ect engagement in mobile enterprise crowdsourcing. .e survey informed the design of an experiment that aimed at investigating the e.ectiveness of di.erent task noti€cation strategies. We studied how factors such as time and context of noti€cation can a.ect the participation and retention of employees. Results show that break times are the most suitable for crowd work, and that "aggressive" noti€cation strategies act as deterrent for participation, while moderate yet regular nudges are the most likely to retain contributors.

AB - As crowdsourcing gains popularity, organisations seek ways to systematically and reliably involve their workforce with data processing pipelines. Mobile crowdsourcing allows for opportunistic task executions and thus, potentially, for higher throughput. However, how to engage and to retain employees in enterprise crowdsourcing campaigns is still an open research topic. .is paper discusses the results of a study performed in IBM Benelux. We surveyed 93 employees to discover the factors that might a.ect engagement in mobile enterprise crowdsourcing. .e survey informed the design of an experiment that aimed at investigating the e.ectiveness of di.erent task noti€cation strategies. We studied how factors such as time and context of noti€cation can a.ect the participation and retention of employees. Results show that break times are the most suitable for crowd work, and that "aggressive" noti€cation strategies act as deterrent for participation, while moderate yet regular nudges are the most likely to retain contributors.

KW - Crowdsourcing

KW - Enterprise

KW - Location-Aware computing

KW - Notification

KW - Workplace

UR - http://www.scopus.com/inward/record.url?scp=85026768966&partnerID=8YFLogxK

U2 - 10.1145/3079628.3079692

DO - 10.1145/3079628.3079692

M3 - Conference contribution

SP - 4

EP - 12

BT - UMAP 2017 - Proceedings of the 25th Conference on User Modeling, Adaptation and Personalization

PB - Association for Computing Machinery (ACM)

ER -

ID: 33898096