@inproceedings{92367fe95fe2421c90eaf77fa57c626d,
title = "Should product innovations look simple or complex? The effects of visual complexity on consumers' comprehension of product innovations",
author = "P Cheng and R Mugge",
year = "2015",
language = "English",
isbn = "978-0-646-94318-3",
publisher = "IASDR",
pages = "365--380",
editor = "A Blackler and DB Luh and V Popovic and N Nimkulrat and B Kraal and Y Nagai",
booktitle = "Proceedings of the IASDR 2015 interplay",
note = "IASDR 2015 interplay, Brisbane, Australia ; Conference date: 02-11-2015 Through 05-11-2015",
}