TY - JOUR
T1 - Sustainable business model archetypes for the banking industry
AU - Yip, Angus W. H.
AU - Bocken, Nancy
PY - 2018
Y1 - 2018
N2 - Sustainable business model innovation is increasingly viewed as a lever for systems change for sustainability across businesses and industries. Banks hold a unique intermediary role in sustainable development, but also have a difficult position after the 2008 financial crisis. This paper aims to explore business models for sustainability in the service industry, particularly banking. It explores the receptiveness of customers towards sustainable business models pursued by banks. The retail banking industry in Hong Kong is the focus of this work. First, a practice review and semi-structured interviews are used to develop and validate a set of sustainable business model archetypes for the banking industry. Second, surveys are conducted to test customer receptiveness for the archetypes. Eight sustainable business model archetypes for banking are developed and validated. “Substitute with digital processes” “adopt a stewardship role” and “encourage sufficiency” are most welcomed by customers. Some archetypes seem at direct odds with current business practice, such as “encourage sufficiency”. This study gives an insight to how to “do good and do well” in the banking industry. Further research on the attributes of these archetypes can be conducted to gain a deeper understanding why customers prefer banks to use these archetypes.
AB - Sustainable business model innovation is increasingly viewed as a lever for systems change for sustainability across businesses and industries. Banks hold a unique intermediary role in sustainable development, but also have a difficult position after the 2008 financial crisis. This paper aims to explore business models for sustainability in the service industry, particularly banking. It explores the receptiveness of customers towards sustainable business models pursued by banks. The retail banking industry in Hong Kong is the focus of this work. First, a practice review and semi-structured interviews are used to develop and validate a set of sustainable business model archetypes for the banking industry. Second, surveys are conducted to test customer receptiveness for the archetypes. Eight sustainable business model archetypes for banking are developed and validated. “Substitute with digital processes” “adopt a stewardship role” and “encourage sufficiency” are most welcomed by customers. Some archetypes seem at direct odds with current business practice, such as “encourage sufficiency”. This study gives an insight to how to “do good and do well” in the banking industry. Further research on the attributes of these archetypes can be conducted to gain a deeper understanding why customers prefer banks to use these archetypes.
KW - Banks
KW - Business model for sustainability
KW - Business model innovation
KW - Service industry
KW - Sustainable business
KW - Sustainable finance
UR - http://www.scopus.com/inward/record.url?scp=85038821751&partnerID=8YFLogxK
UR - http://resolver.tudelft.nl/uuid:4f9180e7-d1a1-45c6-b947-d63abafc4fcd
U2 - 10.1016/j.jclepro.2017.10.190
DO - 10.1016/j.jclepro.2017.10.190
M3 - Article
AN - SCOPUS:85038821751
SN - 0959-6526
VL - 174
SP - 150
EP - 169
JO - Journal of Cleaner Production
JF - Journal of Cleaner Production
ER -