Abstract
Google's Ad Settings shows the gender and age that Google has inferred about a web user. We compare the inferred values to the self-reported values of 501 survey participants. We find that Google often does not show an inference, but when it does, it is typically correct. We explore which usage characteristics, such as using privacy enhancing technologies, are associated with Google's accuracy, but found no significant results.
Original language | English |
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Title of host publication | WPES'18 |
Subtitle of host publication | Proceedings of the 2018 Workshop on Privacy in the Electronic Society |
Place of Publication | New York, NY |
Publisher | Association for Computing Machinery (ACM) |
Pages | 33-41 |
Number of pages | 9 |
ISBN (Print) | 978-1-4503-5989-4 |
DOIs | |
Publication status | Published - 2018 |
Event | WPES 2018 : 17th ACM Workshop on Privacy in the Electronic Society - Toronto, Canada Duration: 15 Oct 2018 → 15 Oct 2018 Conference number: 17th |
Conference
Conference | WPES 2018 |
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Country/Territory | Canada |
City | Toronto |
Period | 15/10/18 → 15/10/18 |
Other | Held in conjunction with the 25th ACM Conference on Computer and Communications Security, CCS 2018 |